It is expert Yusuke Sato who makes business more efficient, structured, and automated.
In the past few days, we changed the mail delivery system and introduced the features of the new mail delivery system MailChimp and the functions effective for improving e-mail marketing, but from today we automate business little by little to make stable revenue I think that I would like to convey the know-how and the way of thinking of obtaining it in the first place.
In the first place, we will focus on the point of “What is business?” And “What is automation?”
In business terms, business is defined as offering goods and services that can obtain customer satisfaction and obtaining compensation according to satisfaction level. It is money that is the easiest to understand here. It can be paraphrased as income.
So, what part of customer satisfaction does it occur?
That is the degree of change between the present situation and the ideal.
The current situation is the state that has some kind of trouble, although ideal is literally, it is the result that I want to obtain in the future.
Let’s give some examples here.
For example, in my case I had a lot of dissatisfaction with the domestic mail delivery system.
- Even if the function is abundant, the function actually used is less than 10% of all functions
- Apart from that, the monthly expenses are expensive
- I have some troubles in mail delivery (this was fatal)
- I can not understand the movements of mail subscribers intuitively (such as the opening rate and click rate and number of messages viewed in the past few days)
- The UI (user interface) on creation, editing and sending of mail is very difficult to use
- HTML must be written using tags (write yourself <h1>, <br> or <p>)
- Step mail function is difficult to use
- Well, if you mention dissatisfaction, there is no dust, so around here.
On the other hand, what kind of benefit (benefit obtained) is MailChimp that started using this time.
- Free registration for 2,000 mail registrants and 12,000 monthly deliveries
- The number of registrants and monthly delivery will be unlimited with a plan of $ 10 or more
- Easy to build a marketing automation system
- You can see the opening rate and click rate at a second (How much is being watched, how much is it clicked?)
- A graphical and easy-to-read report is substantial
- With the Segments (attribute) function, you can decide not to send / send mails according to your interest attributes (for example, send special mail only to those who purchased a free item)
- It is possible to easily collaborate with overseas online school system (teachable / thinkific) etc.
(For example, you can offer dedicated announcements and paid items to those who registeredin the online school) - Easy to make stylish and effective HTML mail
- Template function of HTML mail is very enriched
(More than 50 kinds of templates can be chosen from simple to fancy design) - Multimedia can be distributed easily (movies, sounds, etc.)
Do you understand?
We talked about the degree of customer’s satisfaction with the current situation and the degree of change with the ideal.
Currently it was in a state that had a lot of dissatisfaction with domestic mail delivery system.
And the ideal (the result I want to get in the future) is the function of MailChimp and the low cost of using it.
The benefit obtained for the cost is enormously large.
So, I got a conclusion that I feel satisfied and I am satisfied enough to pay the price. However, although it is still a free plan …
(It will be replaced with a $ 10 plan soon, but it’s only $ 10, so there is absolutely no hesitancy.)
So, today we talked about the basic part of business against the theme of automating business and obtaining stable income.
Regarding automation, I will tell you on tomorrow’s e-mail magazine.
Thank you for reading to the end today.
