It is expert Yusuke Sato who makes business more efficient, structured, and automated.
I felt suddenly bad feeling yesterday evening, I suddenly took sunshine sea salt and it calmed down after about 30 minutes.
I moved to Yatsugatake (Yamanashi Prefecture) altitude of 1,000 meters and it will be three years early, but it was a little surprising because it never got hot this summer.
It was too hot from the afternoon, so I took a nap at a cafe with a neighboring cooler, but the body was getting cold and there was a sudden feeling of nausea when I was doing PC work in the work room after going home I did it.
As I saw the tendency of heat stroke, I took Seon salt salt as I mentioned at the beginning.
Even in the news, there were nearly 10,000 people who were transported by emergency due to heat stroke.
Hot day continues, so please continue your self in your body.
Well, it took me about the meaning of business and how to make product contents over the past week, trying to make it easier for business beginners to understand.
Let’s do a little review.
A business is a very simple thing to ask customers to feel the value through “something” that gives a change from the present state to the ideal future and to receive consideration (money in economic society) corresponding to the value I told you.
Current status of target customer → product content → ideal future of target customer
It is a very simple diagram, but the business is such a simple composition.
For example, suppose a father who wanted to take a picture of a child up beautifully when a child went swimming at school during a child’s summer vacation.
In this case, the necessary commodity content is, well, it is a camera or a video camera.
Recently, smartphones (iPhone and Android) have also come with considerably high image quality and zoom function, but SLR cameras and mirrorless cameras are still superior in image quality and zoom function.
Here, we can obtain the ideal future of using the camera “I was able to take photos of children up beautifully by swimming in the sea”.
Besides, I was thinking a little now, but “sunshine sea salt” is also a product content.
For my example,
- Current situation = disgusting
- product content = knowledge to recover when taking sunshine sea salt, solar heavenly sea salt itself
- ideal future = physical condition recovery
So, that is, the product content is a bridge that connects the present situation and the ideal future.
Well here let’s return to today’s title.
“What kind of product content should I create?” However, if you can not make product content, please try answering the question below.
- Who is your customer?
- What is the current status of your customers?
- What kind of troubles are there?
- What kind of anxiety or discontent do you have or what kind of hope or desire do you have?
- What kind of ideal future do you want?
The primary reason why product content can not be created is due to the current situation of target customers and uncertainty about the future of ideals they want to go.
So, please definitely clarify your product content through today’s question.
Thank you for reading to the end today.
